Friday, September 19, 2014

Set the Wheels in Motion - Prada S/S 2015

Casting director Ashley Brokaw scored the casting coup of the decade coaxing Australian supermodel Gemma Ward back onto the catwalk for Prada's Spring/Summer 2015 show. The twenty-six year old Perth born beauty who has not set foot on a runway in 8 years, opened Miuccia Prada's show in fine form signalling a comeback of epic proportions. The IMG-repped model took an extended hiatus from modelling to pursue acting and recently gave birth to a baby girl Naia earlier this year. Ward's high fashion Prada take-over is all the more poignant given that her career was launched when Russell Marsh cast her at age fifteen in Prada's Spring/Summer 2004 show propelling her into the international spotlight. Ward went onto become once of the most celebrated and sought after models of her generation appearing in campaigns for Prada, Calvin Klein, Jil Sander, Balenciaga, Lanvin, and Dolce & Gabbana.

Ward's spectacular opening set the tone for a riveting line-up of Prada runway renegades. Red hot models of the moment Lexi Boling, Mica Arganaraz, Julia Nobis, Fei Fei Sun, Malaika Firth, Rianne Van Rompaey, Anna Ewers, and Grace Hartzel were led down the runway by supermodel Lara Stone. Diversity also figured prominently amongst the the new faces selected by Brokaw with the impeccable Aya Jones, Issa Lish, Emely Montero, and Dylan Xue featured alongside European beauties Elena Peter, Roos Abel, Morta Kontrimaite, Marta Placzek, Anna Grostina, and Adrienne Juliger. Brokaw's magnificent selection of Prada muses, past, present, and future, will no doubt be a talking point long after the dust from the Spring/Summer 2015 collections has settled.

Gemma Ward
Prada - S/S 2015
Photographer - Monica Feudi
Source - style.com

Malaika Firth
Prada - S/S 2015
Photographer - Monica Feudi
Source - style.com

Mica Arganaraz
Prada - S/S 2015
Photographer - Monica Feudi
Source - style.com

Roos Abels
Prada - S/S 2015
Photographer - Monica Feudi
Source - style.com

Aya Jones
Prada - S/S 2015
Photographer - Monica Feudi
Source - style.com

Rianne Van Rompaey
Prada - S/S 2015
Photographer - Monica Feudi
Source - style.com

Elena Peter
Prada - S/S 2015
Photographer - Monica Feudi
Source - style.com

Grace Hartzel
Prada - S/S 2015
Photographer - Monica Feudi
Source - style.com

Emely Montero
Prada - S/S 2015
Photographer - Monica Feudi
Source - style.com

Adrienne Juliger
Prada - S/S 2015
Photographer - Monica Feudi
Source - style.com

Lara Stone
Prada - S/S 2015
Photographer - Monica Feudi
Source - style.com

Tuesday, September 16, 2014

Call of the Wild - Julia Nobis & Lexi Boling

As the Spring/Summer 2015 collections reach their half way mark, IMA takes a brief interlude courtesy of Interview magazine's September 2014 Photographer's issue. Models of the moment Julia Nobis and Lexi Boling explore their inner rock chicks in an editorial lensed by Craig McDean and styled to the hilt by Karl Templer. The editorial features Nobis and Boling in a stunning visual display of energetic and emotional release. Leaping, head banging, and thrashing before McDean's lens, Nobis and Boling show exactly why they are two of the most sought after editorial and runway girls amongst blue chip clients. In a season which has bore witness to an ever alarming flurry of brand new faces, Nobis has been a welcome familiar sight on the runways for Calvin Klein, Alexander Wang, Proenza Schouler, Marc Jacobs, Altuzarra, Jason Wu, Hugo Boss, and Victoria Beckham. Nobis' versatile beauty, cool girl vibes, and model as muse propensity have landed her key opening or closing slots at Anna Sui, Vera Wang, Narciso Rodriguez, Jason Wu, and Lacoste. Likewise relative newcomer Lexi Boling has shown she's in for the long haul logging a stunning 23 show tally at the New York collections backed up by a Tom Ford exclusive during London Fashion Week. Boling's lanky 180 cm frame, hypnotic blue eyes, and striking angularity continue to find favour on the Spring/Summer 2015 runways that matter most.

Julia Nobis
Interview Magazine - September 2014
Photographer - Craig McDean
Source - thefashionspot.com

Lexi Boling
Interview Magazine - September 2014
Photographer - Craig McDean
Source - thefashionspot.com

Julia Nobis
Interview Magazine - September 2014
Photographer - Craig McDean
Source - thefashionspot.com

Julia Nobis & Lexi Boling
Interview Magazine - September 2014
Photographer - Craig McDean
Source - thefashionspot.com

Lexi Boling
Interview Magazine - September 2014
Photographer - Craig McDean
Source - thefashionspot.com

Lexi Boling
Interview Magazine - September 2014
Photographer - Craig McDean
Source - thefashionspot.com

Julia Nobis
Interview Magazine - September 2014
Photographer - Craig McDean
Source - thefashionspot.com

Julia Nobis
Interview Magazine - September 2014
Photographer - Craig McDean
Source - thefashionspot.com

Lexi Boling
Interview Magazine - September 2014
Photographer - Craig McDean
Source - thefashionspot.com

Julia Nobis
Interview Magazine - September 2014
Photographer - Craig McDean
Source - thefashionspot.com

The Gloves Come Off - Calvin Klein S/S 2015

The lack of diversity on fashion's runways was driven home on the final day of New York Fashion Week with the unveiling of Calvin Klein's Spring/Summer 2015 show line-up. Casting duo Maida Gregori Boina and Rami Fernandes sent a uniformly caucasian cast of models down the runway with the token exception of Korean newcomer Sora Choi and Jamaican Tami Williams. The twenty-four strong cast included established models Julia Nobis, Hanne Gaby Odiele, Ondria Hardin, and Lexi Boling, as well as models of the moment Vanessa Moody, Maartje Verhoef, Julia Bergshoeff, Waleska Gorczevski, and Harleth Kuusik. An exclusive appearance in the Calvin Klein show has the capacity to propel an unknown face into the fashion spotlight ensuring her face time with the most influential casting directors and designers in the three remaining fashion capitals. With this in mind, casting duo Maida + Rami selected eight models to appear exclusively in Calvin Klein's Spring/Summer 2015 show with Germans Elena Peter and Sina K, Dutchies Jo Molenaar, Sabine Cozjinsen and Julie Hoomans, Frenchie Louise LeFebure, Bratislava's Niki Trefilova, and American Tiana Perry making the cut. A year ago at the Spring/Summer 2014 collections, the inclusion of five black models on Calvin Klein's normally white-washed runways signalled a shift towards a more inclusive standard of beauty however by the Fall/Winter 2014 season numbers had dropped to two with Kai Newman and Janica Compte securing spots. The most perplexing aspect of Calvin Klein's casting conundrum is the show stopping turns on the runway with Tami Williams and Sora Choi standing out in the best possible way amongst the sea of homogenous blonde blue-eyed beauties.

Tami Williams
Calvin Klein - S/S 2015
Photographer - Kim Weston Arnold
Source - style.com

Elena Peter
Calvin Klein - S/S 2015
Photographer - Kim Weston Arnold
Source - style.com

Jo Molenaar
Calvin Klein - S/S 2015
Photographer - Kim Weston Arnold
Source - style.com

Morta Kontrimaite
Calvin Klein - S/S 2015
Photographer - Kim Weston Arnold
Source - style.com

Sabine Cozjinsen
Calvin Klein - S/S 2015
Photographer - Kim Weston Arnold
Source - style.com

Sabina Lobava
Calvin Klein - S/S 2015
Photographer - Kim Weston Arnold
Source - style.com

Julie Hoomans
Calvin Klein - S/S 2015
Photographer - Kim Weston Arnold
Source - style.com

Maartje Verhoef
Calvin Klein - S/S 2015
Photographer - Kim Weston Arnold
Source - style.com

Julia Bergshoeff
Calvin Klein - S/S 2015
Photographer - Kim Weston Arnold
Source - style.com

Sora Choi
Calvin Klein - S/S 2015
Photographer - Kim Weston Arnold
Source - style.com

Friday, September 12, 2014

Leader of the Pack - Proenza Schouler S/S 2015

Design duo Jack McCollough and Lazaro Hernandez enlisted casting director Ashley Brokaw to assemble a line-up of modern day beauties who encapsulate the Proenza Schouler's tough chic aesthetic. Brokaw opened with American newcomer Angel Rutledge followed by a tightly held selection of intriguing first season newbies including Lina Berg, Emely Montero, Molly Bair, Roger, Sora Choi, and Jing Wen. A quality versus quantity approach was evident in Brokaw's inclusion of models of the moment; Maartje Verhoef, Julia Bergshoeff, Grace Hartzel, Waleska Gorczevski, Vanessa Moody, Binx Walton, Lexi Boling, and Amanda Murphy. While runway veterans Julia Nobis, Katlin Aas, Fei Fei Sun, Hanne Gaby Odiele, and Suvi Koponen anchored the cast with their unwavering star quality and presence. The addition of last season's most buzzed about faces Alexandra Elisabeth, Charlotte Lindvig, Philippa Hemphrey, Harleth Kuusik, Nastya Sten, Mariana Santana, Irina Liss, and Ronja Furrer ensured the clear absence of any runway filler amongst the thirty-three strong runway renegades. The end result was a stunning cast which ticked all the right boxes in terms of cohesion, diversity, and industry relevance.

Grace Hartzel
Proenza Schouler - S/S 2015
Photographer - Monica Feudi
Source - style.com

Charlotte Lindvig
Proenza Schouler - S/S 2015
Photographer - Monica Feudi
Source - style.com

Roger
Proenza Schouler - S/S 2015
Photographer - Monica Feudi
Source - style.com

Emely Montero
Proenza Schouler - S/S 2015
Photographer - Monica Feudi
Source - style.com

Sora Choi
Proenza Schouler - S/S 2015
Photographer - Monica Feudi
Source - style.com

Binx Walton
Proenza Schouler - S/S 2015
Photographer - Monica Feudi
Source - style.com

Angel Rutledge
Proenza Schouler - S/S 2015
Photographer - Monica Feudi
Source - style.com

Waleska Gorczevski
Proenza Schouler - S/S 2015
Photographer - Monica Feudi
Source - style.com

Lina Berg
Proenza Schouler - S/S 2015
Photographer - Monica Feudi
Source - style.com

Jing Wen
Proenza Schouler - S/S 2015
Photographer - Monica Feudi
Source - style.com

Mariana Santana
Proenza Schouler - S/S 2015
Photographer - Monica Feudi
Source - style.com

Julia Bergshoeff
Proenza Schouler - S/S 2015
Photographer - Monica Feudi
Source - style.com

Maartje Verhoef
Proenza Schouler - S/S 2015
Photographer - Monica Feudi
Source - style.com

Thursday, September 11, 2014

Exclusive Interview - Irina Sharipova

Inoubliable Model Army has been a supporter of rising star Irina Sharipova since we first met during the Pre-Fall 2014 castings for Oscar de la Renta. In the year and a half since that initial encounter, Sharipova has blazed a stunning blue chip trail on the runway for Givenchy, Chanel, Versace, Dolce & Gabbana, Sonia Rykiel, Ralph Lauren, Rag & Bone, and Giorgio Armani. Discovered at age 17 when she took out the Miss Tatarstan title in her native Russia, Sharipova was spotted by her mother agency Bloom Productions and the rest is well, beauty pageant history. Sharipova's ethnically ambiguous beauty and dark smouldering looks are about as far removed from the pale-skinned blonde Russian dolls who pre-populated fashion's runways courtesy of Miuccia Prada's anonymous model armies at the turn of the new millennium. Sharipova has instead carved up fashion's gilded runways with a killer 90s runway strut and an engaging personality that lights up the stage both on and off the catwalk.

IMA crossed paths with Sharipova earlier this year at the castings for Chloé Resort 2015 held by casting director Elodie Yelmani and it was truly like running into an old friend. Sharipova exudes a warmth, sweetness, and an authenticity that is about as disarming as her melting puppy dog brown eyes. Don't mistake Sharipova's gentle nature and good humour as a sign of lack of ambition for IMA has rarely seen a model with greater focus and determination to excel at her craft. In short, Sharipova is one smart cookie who not only listens intently but takes direction while not being afraid to have a voice of her own. Equally impressive is the versatility that Sharipova is beginning to show in the wide spectrum of high profile runway clients that she has in her camp along with editorial bookings for Vogue Italia and Love Magazine. Fresh off the Spring/Summer 2015 New York runways, Sharipova debriefed IMA on her transition from pageant beauty to high fashion muse, the power of social media, her love of all things fashion related in particular shopping, and her gratitude to the individuals who have helped her along the way.

Irina Sharipova
Image courtesy of Women/360


Inoubliable Model Army (IMA): Hi Irina, thank you for taking time out to chat with IMA! You enjoyed a stellar Fall/Winter 2014 show season with appearances at Rag & Bone, Oscar de la Renta, Ralph Lauren, Versace, Giorgio Armani, and Chanel to name but a few! How are you feeling about the season overall and are you looking forward to the Spring/Summer 2015 collections?
Irina Sharipova (IS): This past season was great and I am super happy with everything I've done so far! I had the opportunity to work with some of the people who I have utmost respect for. I'd like to thank Katie Grand and Tabitha Simmons for supporting me, it means a lot to me. And you, IMA for believing in me from the start. I feel blessed to have support from so many brilliant and wonderful individuals. It really is a dream come try and I know it's only the beginning.

IMA: Would you mind sharing your backstory with IMA?
IS: I'm 22 years old. I was born in a small village in Russia near Kazan. My hometown is famous for its unique culture and people who are very friendly, loving, and giving. They love to feed tourists so if you visit my home, my grandmother will make you eat all sorts of Tatar food all day long and you can't possibly say no hahaha!

IMA: Every model's journey is unique. How were you initially discovered and was modelling something that you aspired to as a career while growing up?
IS: At 17 years of age, I won the Miss Tatarstan title which led me to compete for Miss Russia where I took 2nd place. I was then noticed by my mother agent and everything went from there. My mother agency now is Bloom Production. Growing up my dream was to be a designer however when this opportunity came I thought it would be a great way to learn about the business and fashion. Now I love being a model and feel I have learned so much from my experiences so far. Right now I'm concentrating on my modelling career but you never know what the future holds. Eventually I'd like to take courses in fashion design.

Givenchy Exclusive - S/S 2014
Photographer - Monica Feudi
Source - style.com

Chanel - F/W 2014
Photographer - Yannis Vlamos
Source - style.com

Marc Jacobs - S/S 2015
Photographer - Gianni Pucci
Source - style.com

Tory Burch - S/S 2015
Photographer - Gianni Pucci
Source - style.com


IMA: IMA first met you at the castings for Oscar de la Renta's Pre-Fall 2014 Presentation when you had just scored a Givenchy exclusive during the Spring/Summer 2014 collections. How did the Givenchy booking transpire, what was involved in the casting process, and do you recall the moment when you discovered you had been confirmed for the show?
IS: When I first found out about the confirmation for Givenchy I was beyond ecstatic!!! I would like to say thanks to Riccardo Tisci and Patrizia Pilotti who gave me this incredible opportunity. They were so kind and supportive, and made me feel very comfortable. I loved the collection and the look that I wore. Riccardo Tisci is a genius and it was truly an honour for me to walk in his designs.

IMA: Your Fall/Winter 2014 show list included some of the most iconic names in fashion. What were your most cherished memories of the season both on and off the runway?
IS: I would say just meeting all of the amazing designers and stylists. It was truly an amazing experience!

IMA: IMA adores your ethnically ambiguous beauty. What are your ethnic origins and are people surprised when you tell them you're Russian?
IS: My background is Russian, Tatar, Ukrainian, and Uzbek, and yes people always get surprised when I say I'm from Russia ;-)

IMA: Where do you currently call home and of the four fashion capitals which do you feel the closest affinity to and why?
IS: Now I am based in New York and I would have to say it is my favourite fashion capital because of the diversity. It's a truly inspiring city!

Love Magazine - F/W 2014
Photographer - Sølve Sundsbø
Image courtesy of Women/360

Natural Beauty
Image courtesy of Women/360

Love Magazine - F/W 2014
Photographer - Sølve Sundsbø
Image courtesy of Women/360


IMA: Modelling can at times feel like a 24 hour existence! How do you unwind outside of work and what are your interests and passions beyond modelling and fashion?
IS: I love Russian spas! It's a very relaxing activity. I also like meeting friends for a cup of team, drawing and my two beautiful cats.

IMA: What do you value most about your management team at Women/360 and in particular your agent Victoria Shubayeva?
IS: My agency from the very beginning believed in me and fought for me, and because of that I have the utmost trust and respect for them. I understand that not everyone is going to love me but they do and they accept me for who I am, the real me. I love Victoria and appreciate everything she has done for me!

IMA: Your agent Victoria understands the power of social media in promoting Women/360's talent. What are your thoughts on the emergence of the new generation of supermodels or "Instagirls"; Kate Upton, Karlie Kloss, Cara Delevingne, and Joan Smalls who utilise social media platforms to broaden their fan base?
IS: Victoria understands the power of social media today and the importance of promoting girls and creating industry awareness and buzz. I believe that all four girls are unique and very beautiful in their own way.

IMA: What are your current wardrobe essentials and if you could go on an all expenses paid shopping spree which three high fashion stores would be on your hit list?
IS: I love shopping so this would be a fun experience for me ;-). I would hightail it to Harrods, Bergdorf Goodman, and Saks!

IMA: What makes you "Inoubliable" (Unforgettable)?
IS: My diverse heritage and hard to place look.

Irina Sharipova
Photographed by Elodie Yelmani & Romain Aissa Dermouche
Image property of Inoubliable Model Army

Irina Sharipova
Image courtesy of Women/360


Special thanks to Victoria Shubayeva at Women/360. For more information on Women/360 Management, please log onto www.women-direct.com