Monday, July 11, 2011

Fever Pitch

What do you get when you combine the talents of Mert Alas & Marcus Piggott with a stellar cast of models including Joan Smalls, Abbey Lee Kershaw, Sigrid Agren, Emily Baker, Lenz Von Johnston, Anthon Wellsjo and Duco Ferwerda? Pure Magic. As the images below attest, glamour was the order of the day for Gucci's Fall/Winter campaign. The casting for this campaign is my favourite for the season. I absolutely adore Smalls who is back again for her third consecutive Gucci campaign. Also returning to the Gucci camp is Lee Kershaw who looks beguiling and mysterious. Rounding out the cast are Agren with a divine Rita Haywardesque hairstyle and newcomer Baker who was undoubtedly the standout star of the Fall/Winter 2011 shows in February. The clever use of projections and shadowed lighting create the illusion that the cast are being observed by their alter egos. 

Sigrid Agren, Lenz Von Johnston & Joan Smalls

Emily Baker & Joan Smalls

Abbey Lee Kershaw

Joan Smalls

Sigrid Agren & Abbey Lee Kershaw

Sigrid Agren & Abbey Lee Kershaw

Sigrid Agren & Lenz Von Johnston

Abbey Lee Kershaw & Sigrid Agren
Gucci - Fall/Winter 2011
Photographer - Mert Alas & Marcus Piggott
Source -

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