Wednesday, August 3, 2011

A-List Talent

Lane Crawford, Hong Kong's premier specialist store enlists an impressive cast of top tier Asian models for its Fall/Winter 2011 campaign. Shot by Mert Alas & Marcus Piggott, the cast includes Liu Wen, Shu Pei Qin, Fei Fei Sun, Ming Xi and Xiao Wen Ju. Stylist Marie-Amélie Sauvé decks out the Asian beauties in luxury looks from Haider Ackermann, Azzedine Alaia, Balenciaga, Givenchy, Celine, Alexander McQueen and more. What I find most refreshing about this campaign is that the models are not depicted in a way which fetishises their ethnicity. Sauvé deserves major kudos for presenting Liu Wen et al. instead as modern day beauties with mass market appeal.

Fei Fei Sun, Liu Wen, Shu Pei Qin, Xiao Wen Ju & Ming Xi
Lane Crawford - F/W 2011
Photographer - Mert Alas & Marcus Piggott
Source - models.com

Shu Pei Qin, Fei Fei Sun & Ming Xi
Lane Crawford - F/W 2011
Video still - Mert Alas & Marcus Piggott
Source - fordmodelsblog.com

Fei Fei Sun, Ming Xi, Shu Pei Qin, Xiao Wen Ju & Liu Wen
Lane Crawford - F/W 2011
Photographer - Mert Alas & Marcus Piggott
Source - models.com

Ming Xi
Lane Crawford - F/W 2011
Video Still - Mert Alas & Marcus Piggott
Source - fordmodelsblog.com

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