Thursday, March 29, 2012

Full Circle

Iconic Supermodel Claudia Schiffer returns to the role that catapulted her to fame in 1989 as a young nineteen year old up-and-coming model. Schiffer reprises her role as spokesperson and model for Guess to commemorate the clothing company's 30th Anniversary. Starring in the sultry black and white images shot by Ellen Von Unwerth - the photographer who lensed the original Guess campaigns during the late Eighties, Schiffer looks as though she hasn't aged a day in her role as the kittenish and brazen Brigitte Bardot. Speaking to American Vogue of the original 1989 Guess campaign, Schiffer acknowledges "That's  really when it all happened - with those pictures, I looked wild and sexy, which was so exciting. A lot of people said that I reminded them of Brigitte Bardot, and at first I didn't like it, because I thought, I don't want to be compared to someone else, because then who am I? Later, I realised it was wonderful to be compared to an icon."

Schiffer could not possibly have realised at the time that the Guess campaign and the endless comparisons to Bardot, would launch a modelling career which in its 23 year span, would include sixteen American Vogue covers, campaigns for Revlon and L'Oréal, a role as muse to Karl Lagerfeld and numerous campaigns for the likes of Chanel, Versace, Escada, Valentino and Louis Vuitton. Speaking with WWD, Schiffer shows gratitude in coming full circle, "Guess will always have a soft spot in my heart, and I'm excited that 23 years later we can still work together so successfully."

Guess - 1989
Photographer - Ellen Von Unwerth
Source - fashionologie.com

Guess - S/S 2012
Photographer - Ellen Von Unwerth
Source - fashionologie.com

Guess - 1989
Photographer - Ellen Von Unwerth
Source - fashionologie.com

Guess - S/S 2012
Photographer - Ellen Von Unwerth
Source - fashionologie.com

Reflections on the Past
US Vogue - February 1994
Photographer - Irving Penn
Source - vogue.com

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