Sunday, June 10, 2012

Super Trooper

Australian model Miranda Kerr is a prime example of a model who has been rewarded for her unwavering self-belief, perseverance and determination. At twenty-nine years of age, Kerr is no overnight success story having been discovered at age thirteen in a Dolly modelling competition. Kerr deferred modelling until completion of her higher school education, before moving to Japan to pursue modelling full-time. Kerr eventually settled in New York where she found herself deemed too commercial for high fashion editorial and too short for the international runway circuit. Following years of grunt modelling, Kerr eventually found a happy medium as a commercial mass market star, strutting the runway for Victoria's Secret for whom she has been a spokesperson since 2006. 

Miranda Kerr
British Vogue - July 2012
Photographer - Will Davidson
Source - visualoptimism.blogspot.com


The turning point in Kerr's modelling trajectory came in 2009, when she switched representation from Next Model Management defecting to IMG Model Management. In an interview with Industrie Magazine, IMG CEO Ivan Bart refers to Kerr as "the modern model" and recollects how "Miranda's story is great because she walked into our office about four years ago and I just couldn't understand why the industry wasn't embracing her; I thought she had the most interesting personality." Realising Kerr's untapped potential, IMG Models set about repositioning Kerr in the market through careful planning and strategic alignment aimed at increasing Kerr's high fashion stakes. 


British Vogue - July 2012
Photographer - Will Davidson
Source - visualoptimism.blogspot.com

Kerr's first high fashion editorial for V Magazine shot by Willy Vanderperre in November 2009, set the wheels in motion with Kerr appearing virtually unrecognisable as a deconstructed modern pin-up with bleached eyebrows whilst displaying those trademark sexy curves. Kerr's subsequent editorial appearances for Russian Vogue, i-D and French Numéro increased her high fashion visibility garnering the attention of industry insiders with both Balenciaga and Prada requesting Kerr to appear respectively as an exclusive at the Spring/Summer 2010 and the Fall/Winter 2010 collections. Kerr has since established herself as one of the most sought after faces in modelling, having been photographed for French Numéro, Love, Industrie, W, and the French, Italian, British and American editions of Vogue. Campaigns for Jil Sander, Prada, Bally and Rag & Bone as well as an appearance in the Pirelli calendar lensed by Terry Richardson, attest to the evolution of Kerr from mass market commercial model to bonafide high fashion sensation. 

Russian Vogue - February 2010
Photographer - Willy Vanderperre
Source - models.com

French Numéro - June 2010
Photographer - Greg Kadel
Source - models.com

French Numéro - August 2010
Photographer - Sebastian Kim
Source - models.com

Candice Swanepoel & Miranda Kerr
US Vogue - August 2011
Photographer - Steven Meisel
Source - nymag.com

V Magazine - November 2009
Photographer - Willy Vanderperre
Source - nymag.com

Lara Stone, Naomi Campbell, Seth Meyers, Miranda Kerr,
Jethro Cave & Stella Tenant
US Vogue - September 2010
Photographer - Steven Meisel
Source - nymag.com

Kerr now has her sights set firmly on extending her influence beyond the realm of modelling as the author of a self-improvement book for young women entitled "Treasure Yourself" and as an Ambassador for Earth Hour, an organisation which raises awareness on climate change issues. Kerr's background in nutrition and natural health therapies have been put to good use in the launching of her own skincare line, Kora Organics consisting of twenty-one products with an emphasis on natural ingredients. Kerr somehow manages to balance her modelling and entrepreneurial ambitions with motherhood and her high profile marriage to actor Orlando Bloom. Speaking with British Vogue, Kerr is gracious yet matter of fact about her success and accomplishments, "I am very lucky and I recognise that but I can't feel bad about what I have, because I have worked very hard for it."

Vogue Italia - September 2010
Photographer - Steven Meisel
Source - models.com

i-D Magazine - S/S 2010
Photographer - Willy Vanderperre
Source - nymag.com

Spanish Vogue - September 2010
Photographer - Tom Munro
Source - nymag.com

Rolling Stone - April 2009
Photographer - Carlotta Moye
Source - models.com

Australian Harpers Bazaar - November 2011
Photographer - Simon Lekias
Source - fashiongonerogue.com

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