Saturday, August 4, 2012

Familiar Uprisings

The fashion industry's unquenchable thirst for the new, bears witness each season to a seemingly endless procession of newcomers cascading down the runways of the fashion capitals. Pre-pubescent girls with limited life experience let alone industry experience are all too oft thrust into the spotlight via a singular runway exclusive, followed by a blue-chip multi-girl ad campaign or Vogue Italia cover, only to find themselves relegated to less prestigious editorial and catalogue jobs within equally lightning speed.

I yearn for the days when models followed a more traditional career trajectory allowing them time to develop their skills, to evolve and to earn their stripes whilst building professional relationships with key photographers, designers and agents. If the Fall/Winter 2012 campaigns are anything to go by, designers appear to be responding to the public's desire for the familiar. Nineties supermodels including Amber Valletta, Shalom Harlow, Kate Moss, Natalia Vodianova and Daria Werbowry have all been summoned to front campaigns for the Fall. Valletta et al. make their younger compatriots look like mere novices, exhibiting bucket loads of personality, charisma and relatability all the whilst looking resplendently Super.

Amber Valletta
Emilio Pucci - F/W 2012
Photographer - Mert Alas & Marcus Piggott
Source - models.com

Amber Valletta
Emilio Pucci - F/W 2012
Photographer - Mert Alas & Marcus Piggott
Source - models.com

Amber Valletta
Emilio Pucci - F/W 2012
Photographer - Mert Alas & Marcus Piggott
Source - models.com

Shalom Harlow
Jason Wu - F/W 2012
Photographer - Willy Vanderperre
Source - neimanmarcus.com

Shalom Harlow
Jason Wu - F/W 2012
Photographer - Willy Vanderperre
Source - neimanmarcus.com

Natalia Vodianova
Chloé - F/W 2012
Photographer - Mert Alas & Marcus Piggott
Source - models.com

Natalia Vodianova
Chloé - F/W 2012
Photographer - Mert Alas & Marcus Piggott
Source - models.com

Natalia Vodianova
Chloé - F/W 2012
Photographer - Mert Alas & Marcus Piggott
Source - models.com

Kate Moss
Rag & Bone - F/W 2012
Photographer - Craig McDean
Source - models.com

Kate Moss
Rag & Bone - F/W 2012
Photographer - Craig McDean
Source - models.com

Daria Werbowry
Celine - F/W 2012
Photographer - Juergen Teller
Source - models.com

Daria Werbowry
Celine - F/W 2012
Photographer - Juergen Teller
Source - models.com

Daria Werbowry
Roberto Cavalli - F/W 2012
Photographer - Inez Van Lamsweerde & Vinoodh Matadin
Source - models.com

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