Thursday, October 25, 2012

Bad Girls Go Everywhere...

Former Cosmopolitan Editor-in-Chief Helen Gurley Brown passed away this August at the age of 90. Gurley Brown reigned supreme at Cosmopolitan from 1965 to 1997, imbuing the magazine with her signature brassy sass whilst administering empowering advice to "Fun, Fearless, Females" on topics including relationships, career and beauty. As a staunch advocate of women's sexual freedom, Gurley Brown was outspoken in her belief that woman could indeed have it all - love, sex, and money, and famously coined the phrase "Good girls go to heaven, bad girls go everywhere."

Helen Gurley Brown
Photographer - Fran Collin
Source - francollin.com

During Gurley Brown's tenure as Editor-in Chief, the Cosmopolitan cover was one of the most lucrative jobs that a model could land. Gurley Brown overlooked the final approval of the cover images which were meticulously photographed by Francesco Scavullo with styling by his long-time collaborator and partner Sean M. Byrnes. Every model worth her weight in gold, appeared on Cosmopolitan's cover including Naomi Sims, Lauren Hutton, Rene Russo, Janice Dickinson, Jerry Hall, Gia Carangi, Christie Brinkley, and the original Supers of the Eighties and Nineties. Here some of Cosmopolitan's all-time favourite models pay tribute to Helen Gurley Brown and reminisce about what it meant to be a Cosmo cover girl.

Carol Alt
US Cosmopolitan - September 1980
Photographer - Francesco Scavullo
Source - cosmopolitan.com

Carol Alt - "Helen booked me for the big September issue with Francesco Scavullo as the photographer. I was a little nervous because stylist Sean Byrnes picked a very see-thru piece of lace and just wrapped it around my body. Helen, realising that I was nervous about this, took another piece of lace and stuffed it inside right at my breast. She knew just what  a girl needed and just how much sex was right. My cover was the best seller of the year! I think that is what made her so successful in this business - she was never in your face with her opinions of sex. She knew just the right temperature and she just set the oven!"


Beverly Johnson
US Cosmopolitan - September 1980
Photographer - Francesco Scavullo
Source - cosmopolitan.com

Beverly Johnson - "My first Cosmo cover was photographed by Francesco Scavullo and Way Bandy did the make-up. I wore a chic black dress with Elsa Perretti diamonds. This was a big deal for me because I was known as the girl next door, which by fashion's definitions didn't include being sexual. Helen took a chance on me and with the idea that good girls wanted to be sexy, too...and that was okay."


Kim Alexis
US Cosmopolitan - June1980
Photographer - Francesco Scavullo
Source - cosmpolitan.com

Kim Alexis - "I remember Helen as having a commanding presence. When I would see her, I would feel  small even though I was much taller. I never felt comfortable working for Cosmo because I felt too young and naive around the other models. I did enjoy the Cosmo covers with Francesco Scavullo. We had a blast. You will be missed, Helen."


Tatjana Patitz
US Cosmopolitan - May 1987
Photographer - Francesco Scavullo
Source - cosmopolitan.com

Tatjana Patitz - "I am so honoured to have graced multiple Cosmo covers under the eye of Helen Gurley Brown, whose vision brought me to work with Francesco Scavullo."


Frederique Van der Wal
US Cosmopolitan - June 1987
Photographer - Francesco Scavullo
Source - cosmopolitan.com

Frederique Van der Wal - "From the very beginning of my career I realised that doing the Cosmo covers was a celebration of the strength and sexuality of women. It was a true pleasure to be chosen so often because not only were they fun and exciting to work on, but I was always spoiled brilliantly and treated with admiration and respect. The Cosmo covers proved to make a big impact on my career."


Cindy Crawford
US Cosmopolitan - September 1980
Photographer - Francesco Scavullo
Source - cosmopolitan.com

Cindy Crawford - "When I first met Francesco Scavullo, I was only about 19, and he didn't know who I was. He really like the model Gia. And that made him want to meet me. Cosmo was a rite of passage for a model. You got to be a full-on glamazon. It was always dramatically lit, super sexy shots. My Cosmo cover that I remember the best is the one with the white lace pants, March 1991, because in some southern states, the copies were taken off the newsstands for being too racy!"


Kelly Emberg
US Cosmopolitan - September 1980
Photographer - Francesco Scavullo
Source - cosmopolitan.com

Kelly Emberg - "I worked with Helen Gurley Brown for Cosmo from 1980 to 1987 and shot a number of covers where she required the women to not only be sexy but powerful. Thanks to Ms. Brown, Cosmo was filled with controversial articles about love and sex. Like it or not, she paved the way for women to proudly put down those pots and pans, fully embrace their sexuality, get a fabulous job and look great doing it. There was only one Helen Gurley Brown, and she will be missed."


Patti Hansen
US Cosmopolitan - February 1979
Photographer - Francesco Scavullo
Source - cosmopolitan.com

Patti Hansen - "I remember laughing and having the best times in Scavullo's studio with Sean, Scavullo's longtime stylist, Way Bandy on make-up and Harry King on hair. This was the constant crew! It was a great formula! Lot's of tape and, as you can see, plenty of dark shading! Cosmo covers were very coveted by all. I was and am very lucky to have been part of this time. I think the pink one was my favourite, so girly glam. Fantastic memories!"


Esmé Marshall
US Cosmopolitan - September 1980
Photographer - Francesco Scavullo
Source - cosmopolitan.com

Esmé Marshall - "I was in the skilled hands of Francesco Scavullo and his amazing team for the one cover that I shot for Cosmo. I must say it wasn't often that a short-haired brunette passed muster for a Cosmo cover. I was very honoured. Helen was a visionary."


Paulina Porizkova
US Cosmopolitan - July 1993
Photographer - Francesco Scavullo
Source - cosmopolitan.com

Paulina Porizkova - "My favourite Cosmo cover was my very last one, July 1993, because I was three months pregnant, wearing a bikini. During the shoot, I was feeling really sick. I couldn't tell anyone because I didn't know if they'd let a pregnant woman do a cover shoot in a bikini. I had to hold my stomach in the whole time! When that issue came out, I was at the newsstand, and there was a woman looking at the cover. She didn't recognise me standing next to her, and she said to her girlfriend, 'Look at Paulina on this cover. She's obviously had a boob job!' I thought, Well, yes, in a way I did, I guess!"


Renee Simonsen
US Cosmopolitan - September 1980
Photographer - Francesco Scavullo
Source - cosmopolitan.com

Renee Simonsen - "The Cosmo covers always had tight dresses, some boobs showing, loads of make-up and big 1980s hair. Cosmo was in some way the essence of the 1980s look gone sexy. The girls were always healthy looking, nothing like today's skinny girls."


Brooke Shields
US Cosmopolitan - September 1980
Photographer - Francesco Scavullo
Source - cosmopolitan.com

Brooke Shields - "At 15, I was one of the youngest cover girls, and people remember that. It was a career highlight, and I love looking back and thinking, I was  a Cosmo cover girl! It makes me smile when I do."


Cheryl Tiegs
US Cosmopolitan - September 1980
Photographer - Francesco Scavullo
Source - cosmopolitan.com

Cheryl Tiegs - "Helen Gurley Brown was a real 'girl's girl.' She had tons of advice on how to capture a man and keep him, but she was always on our side. In that way she was a true feminist."

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