Tuesday, October 9, 2012

The Face of Spring/Summer 2013 - Ms Iris Van Berne

Twenty-two year old Iris Van Berne was a key break out star during the Fall/Winter 2012 collections courtesy of her four exclusive appearances at Prada, Versace, Miu Miu and Yves Saint Laurent. When I first met with Van Berne at the start of the recent Spring/Summer 2013 collections in New York, the Dutch beauty was feeling the weight of expectation of those "exclusives" and had set a clear goal for the season ahead in developing a reputation within industry circles as "a respected model who is recognised for her good features and posing ability." Van Berne adds "I want people in the industry to have a reason to say she's a good exclusive." With the Spring/Summer 2013 season finally drawing to a close, I am delighted to be able to say that Van Berne has exceeded her own personal expectations by amassing a staggering 42 show tally and in doing so, establishing herself as a model with true long-term prospects.

Iris Van Berne
Image courtesy of Next Models Management
Source - thefashionspot.com

Photographer - Unidentified
Source - thefashionspot.com

Van Berne caught up with Inoubliable Model Army as she was winding down from the month long fashion frenzy and chatted about the season past which included appearances at Jason Wu, Zac Posen, Tom Ford, Gucci, Prada, Fendi, Dolce & Gabbana, Dior, Jil Sander, Chloé, Valentino and Chanel to name but a few. For Van Berne, who began modelling in 2009 and has been honing her modelling skills and gaining invaluable experience since, success is particularly sweet. Van Berne reveals with a mixture of pride, humility and a sense of relief, "I feel very tired but this season gave me a lot of energy to keep going. I've had some days off and I feel great again. I'm very, very happy with this season, it's a show list that I could never have dreamed of." Van Berne attributes a key part of her recent success to casting director Ashley Brokaw, detailing to Inoubliable Model Army "she (Brokaw) tries to push me and challenge me to be a better model, and got me the Prada exclusive last season." Van Berne may be one of the most coveted faces of the season however she remains steadfastly loyal to the fashion house that provided her first big break, "A special highlight this season was to walk for Prada again. This time gave me even more goose bumps than last season."

Van Berne exhibits the key attributes required for success is an industry overrun with pretty young things. Sure she possesses the physical modelling requirements including a 179 cm runway ready silhouette, bone structure to die for and wistful, expressive blue eyes, however it is Van Berne's personality and spirit that truly set her apart. Van Berne's approach to life and work are exemplary, "I believe in giving good energy to other people that you get good energy back. So that means I'm always respectful, happy and friendly to everyone during the four weeks of craziness and I think it works." This attitude was evident from the minute I encountered Van Berne, who proved to be engaging, amiable and genuinely interested in those around her without any hidden agenda. Van Berne's sense of camaraderie extends to the motley crew of newcomers who are thrown together each show season "There were many newcomers this season, and most of them were very nice. I hung out a lot with Tilda (Lindstam) backstage or my good friend Bo Don who did really well this season. Also Clarice (Vitkauskas) and Hedvig (Palm) from Next are very nice newcomers."

Amica - September 2011
Photographer - Ishi
Source - thefashionspot.com

Photographer - Unidentified
Source - mariemaud.canalblog.com

Van Berne's modelling insights reveal the harsh realities presented by an industry which adopts an almost dispensable attitude to its talent. When asked about the power of the "exclusive" in making or breaking a new model's career, Van Berne answers "I think exclusives are good for girls like me who didn't really get noticed before, but I'm not so sure about the girls who are so young and just started modelling a week before they step foot on the runway. They don't have experience yet but that's possibly also what most brands want. Mostly they have one or two great seasons and then you don't see them after that anymore." Van Berne is equally candid when it comes to revealing her modelling likes and dislikes, "Sometimes people forget that you're still a person with a brain and soul, and you still have feelings, we still feel pain or get hungry like any other living person. What I do like about modelling though is meeting all these different kinds of people. I met so many funny and lovely people this season. I also love that it's not a 9 to 5 job, I never know what I'm doing tomorrow. I'm seeing the whole world and I experience the most crazy things, sometimes unlucky things like missing a plane because of a tornado but it keeps you down to earth." Van Berne exemplifies all the qualities you'd expect of a top tier model. Not only is she an incredible natural beauty  and a consummate professional, but her ability to relate to people in an endearingly authentic manner whether it be through the camera's lens, on the runway or in every day life, make her a true standout. For this reason, Iris Van Berne is a clear choice for Inoubliable Model Army's "Face of Spring/Summer 2013".

Barbara Bui - S/S 2013
Photographer - Yannis Vlamos
Source - style.com

Edun - S/S 2013
Photographer - Marcus Tondo
Source - style.com

Prada - S/S 2013
Photographer - Marcus Tondo
Source - style.com

Dior - S/S 2013
Photographer - Yannis Vlamos
Source - style.com

Chloé - S/S 2013
Photographer - Monica Feudi
Source - style.com

Zac Posen -  S/S 2013
Photographer - Yannis Vlamos
Source - style.com

No comments:

Post a Comment