Tuesday, October 16, 2012

The Hunt for Red October

So here's the deal with Martha Hunt. The twenty-three year old North Carolina native was discovered in 2007 by a photographer who introduced her to local modelling agencies. Hunt eventually signed with Next Model Management in New York and has been biding her time since, landing sporadic editorial work for Allure, American Elle, and German Glamour, as well as commercial catalogue jobs for the likes of Nordstrom, Neiman Marcus and Free Poeple, that is until now. In the lead up to the Spring/Summer 2013 season, Hunt switched representation from Next Models to powerhouse agency IMG Model Management with the view towards securing more high fashion work. IMG is renowned for creating opportunities for former commercial models like Joan Smalls and Miranda Kerr, and transforming them into high fashion darlings. Inoubliable Model Army caught up with Hunt during New York Fashion Week and discovered a revitalised "newcomer" with high hopes for the season ahead. 

Hunt, with her blond hair, blue eyes, delicate features and 179 cm frame, is a study in contrasts. Sure it would be easy to pigeon hole her look as commercial, but there is something intriguing about Hunt's prettiness which upon closer examination is rough around the edges. Perhaps this visual dichotomy may have something to do with Hunt's striking resemblance to Russian model Sasha Pivovarova and to her eclectic street style which Hunt describes as "playful, a mix of masculinity and femininity, designer pieces mixed with high street brands without being too excessive." Hunt was enthusiastic, grateful and hungry for the high fashion opportunities that were coming her way. As is often the case with new faces, Hunt showed tremendous promise during the early stages of her modelling career with initial editorial interest from American Harpers Bazaar, Muse, V and Vogue China. Hunt's high fashion options quickly dwindled and she found herself relegated to well paid but otherwise uninspiring catalogue type jobs. Realising that her modelling ambitions were largely unfulfilled, Hunt made the move to IMG Models and has not looked back since.

Hunt's Spring/Summer 2013 show list is nothing short of spectacular with appearances at a diverse selection of shows including Jason Wu, Derek Lam, Carolina Herrera, Oscar de la Renta, Jill Stuart, Rag & Bone, Tom Ford, Prada, Missoni, Dolce & Gabbana, Miu Miu, John Galliano, Mugler and Chanel. Hunt, who appears to have bridged the gap between commercial and high fashion modelling, spoke about modelling's changing landscape, "I love it. There's so many different types of models especially coloured models doing well. It shows that there's no one set type of beauty ideal." Hunt lists Paolo Roversi as her favourite photographer is likely to emerge as a highly sought after face as the campaign season unfolds, bringing her own distinct brand of commercial appeal to the once elusive ranks of high fashion modelling.

Martha Hunt
Photographer - Neill Seeto
Property of Inoubliable Model Army

Muse - December 2009
Photographer - Han Feurer
Source - models.com

GQ - F/W 2009
Photographer - Chad Pitman
Source - thefashionspot.com

German Glamour - March 2009
Photographer - Magnus Magnusson
Source - thefashionspot.com

British ELLE - June 2012
Photographer - Enrique Badulescu
Source - fashnberry.com

Derek Lam - S/S 2013
Photographer - Alessandro Viero
Source - style.com

Tory Burch - S/S 2013
Photographer - Filippo Fior
Source - style.com

Prada - S/S 2013
Photographer - Marcus Tondo
Source - style.com

Versace - S/S 2013
Photographer - Yannis Vlamos
Source - style.com

John Galliano
Photographer - Marcus Tondo
Source - style.com

Miu Miu - S/S 2013
Photographer - Marcus Tondo
Source - style.com

Missoni - S/S 2013
Photographer - Filippo Fior
Source - style.com

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