Sunday, October 7, 2012

Top Ten Newcomers S/S 2013 - Juliana Schurig

Eighteen year old Juliana Schurig has been on Inoubliable Model Army's radar since her earliest modelling forays. The New Jersey native first captured my attention in 2008 with her riveting editorial appearances in publications including Teen Vogue, French Revue de Modes and Elle Italia. Just as things were heating up for Schurig, the 178 cm beauty placed modelling on the back burner, choosing instead to focus on completing her high school studies. Schurig has since graduated and is back in the modelling game with a vengeance. During the Spring/Summer 2013 collections, Schurig accrued a staggering show tally of 42 blue chip bookings, walking for the likes of Alexander Wang, 3.1 Phillip Lim, Derek Lam, Preen, Acne, Prada, Versace, Jil Sander, Chanel, Alexander McQueen, Lanvin, Louis Vuitton and Saint Laurent.

I had the opportunity to meet and to photograph Schurig on two occasions in New York, during the castings for Altuzarra and Oscar de la Renta. Schurig's professionalism, enthusiastic nature and her jaw dropping beauty present an alluring package and go a long way towards explaining the fashion industry's current infatuation with her. In spite of her All-American blonde hair, blue-eyed looks, Schurig has made a bee line towards more high-end fashion work due to her distinctly European vibe and her stunning versatility on the runway. Schurig's high fashion moxie attracted key interest in Milan and Paris, where she booked eleven and seventeen shows respectively. Schurig presents a fascinating dichotomy not only in terms of her looks but also in her fashion outlook admitting to Inoubliable Model Army, "My sense of style is most definitely comfortable. What I wear to castings is very different from my day to day attire. I'm more of a jeans and t-shirt girl." In similar contrast, Schurig has bucked the industry's trend towards beauties of the brunette variety by emerging as this season's standout golden girl.

Juliana Schurig
Photographer - Neill Seeto
Property of Inoubliable Model Army

Inoubliable Model Army
Photographer - Neill Seeto
Property of Inoubliable Model Army

Photographer - Unidentified
Source - allaboutmodels.net

Barbara Bui - S/S 2013
Photographer - Yannis Vlamos
Source - style.com

Balmain - S/S 2013
Photographer - Monica Feudi
Source - style.com

Isabel Marant - S/S 2013
Photographer - Monica Feudi
Source - style.com

Emilio Pucci - S/S 2013
Photographer - Marcus Tondo
Source - style.com

Reed Krakoff - S/S 2013
Photographer - Monica Feudi
Source - style.com

Saint Laurent - S/S 2013
Photographer - Monica Feudi
Source - style.com

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