Thursday, January 24, 2013

Benetton's True Colours

United Colours of Benetton comes up with an innovative new spin on its multi-cultural aesthetic with a visually intoxicating Spring/Summer 2013 campaign featuring nine ambassadors of style and life centred around nine distinct colours for each personality. Photographer Giulio Rustichelli is enlisted to capture the dynamism and allure of a cast including models Alek Wek, Hanaa Ben Abdesslem, Charlotte Free, Lea T, and Mario Galla, alongside personalities Elettra Wiedemann, Kiera Chaplin, Matias Perdomo and Dudley O'Shaughnessy. Rustichelli peers into the souls of each of his subjects, encapsulating the free-spirited beauty of Charlotte Free, the stoic pride of Tunisian model Hanaa Ben Abdesslem, the courageous spirit of Lea T, the pure joy that is Alek Wek, and the über cool vibes of Wiedemann. Aside from the wonderfully vibrant hued campaign images, it is Benetton's underlying message of diversity, openness and embrace of a more global concept of beauty which speaks volumes. 

Charlotte Free, Alek Wek & Hanaa Ben Abdesslem
United Colours of Benetton - S/S 2013
Photographer - Giulio Rustichelli
Source - benetton.com

Lea T
United Colours of Benetton - S/S 2013
Photographer - Giulio Rustichelli
Source - benetton.com

Alek Wek
United Colours of Benetton - S/S 2013
Photographer - Giulio Rustichelli
Source - benetton.com

Charlotte Free
United Colours of Benetton - S/S 2013
Photographer - Giulio Rustichelli
Source - benetton.com

Dudley O'Shaugnessy
United Colours of Benetton - S/S 2013
Photographer - Giulio Rustichelli
Source - benetton.com

Hanaa Ben Abdesslem
United Colours of Benetton - S/S 2013
Photographer - Giulio Rustichelli
Source - benetton.com

Elettra Wiedemann
United Colours of Benetton - S/S 2013
Photographer - Giulio Rustichelli
Source - benetton.com

Mario Galla
United Colours of Benetton - S/S 2013
Photographer - Giulio Rustichelli
Source - benetton.com

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