Tuesday, March 12, 2013

Diversity Rules

Elle China features three of modelling's most illuminating faces as cover subjects for its March 2013 issue. Chinese models Shu Pei Qin, Ming Xi, and Sui He pose for photographer Kevin Efron displaying the beauty, poise and charisma that have them the new darlings of the fashion set. The three statuesque models vamp it up and appear to be having the time of their lives with Efron allowing the beauties to display oodles of personality and range of expression in their poses. Whether it be Sui He's wholesome fresh faced approachability, Ming Xi's kittenish sex appeal, or Shu Pei's pristine elegance, the diversity of beauty within Asian culture is clear for all to see. The commercial appeal of Asian beauty appears to be reaching new heights with Sui He, Shu Pei and fellow compatriot Liu Wen all treading the board recently at the Victoria's Secret Fashion show. Even more significant is the proliferation of Asian models securing cosmetics contracts with Shisheido signing Sui He, Estee Lauder nabbing Liu Wen and Maybelline cashing in on Shu Pei's accessible beauty. With Asia as the new hotbed of activity for model scouts and agents, a whole new generation of Asian models Xiao Wen Ju, Ji Hye Park, Sung Hee Kim, Katerina Chang, Chiharu Okunugi, Li Xiao Xing, and Soo Joo await patiently in the wings.

Shu Pei Qin, Sui He & Ming Xi
Elle China - March 2013
Photographer - Kevin Efron
Source - thefashionspot.com

Ming Xi & Sui He
Elle China - March 2013
Photographer - Kevin Efron
Source - thefashionspot.com

Sui He
Elle China - March 2013
Photographer - Kevin Efron
Source - thefashionspot.com

Ming Xi, Shu Pei Qin & Sui He
Elle China - March 2013
Photographer - Kevin Efron
Source - thefashionspot.com

Ming Xi, Shu Pei Qin & Sui He
Elle China - March 2013
Photographer - Kevin Efron
Source - thefashionspot.com

Shu Pei Qin & Sui He
Elle China - March 2013
Photographer - Kevin Efron
Source - thefashionspot.com

Shu Pei Qin, Ming Xi & Sui He
Elle China - March 2013
Photographer - Kevin Efron
Source - thefashionspot.com

Sui He
Elle China - March 2013
Photographer - Kevin Efron
Source - thefashionspot.com

Ming Xi & Sui He
Elle China - March 2013
Photographer - Kevin Efron
Source - thefashionspot.com

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