Friday, July 5, 2013

Mind Over Matter - Erin Wasson

When Texan supermodel Erin Wasson first emerged on the modelling scene in the late 90s, little did the then 15 year old realise that over a decade later she would still be treading the runway, closing no less than for Chanel at the Haute Couture Fall/Winter 2013 shows. At age 31, Wasson is the rarest breed of model whose stunning beauty has almost played second fiddle to her dynamism, authenticity, and her talents as a designer, style icon, and entrepreneur. Throughout her modelling career, Wasson has played muse to designers Karl Lagerfeld and Alexander Wang, and to photographers Mario Testino, Patrick Demarchelier, Peter Lindbergh, and Inez Van Lamsweerde & Vinoodh Matadin. Wasson's stunning versatility is evident in her extensive body of work for publications including i-D, Interview, Harper's Bazaar, V, and virtually every international edition of Vogue. Not one to be pigeonholed, Wasson  single-handedly made tattoos every model's coolest accessory while exploring her creative talents; styling designer and friend Alexander Wang's runway shows, creating her own jewellery line called Low Luv, and designing capsule collections for RCVA and Zadig & Voltaire. 


Paris Vogue - April 2001
Photographer - Hans Feurer
Source - vogue.fr


What IMA finds most impressive about Wasson is her ability to embody the aesthetic of any brand whether it be the Gap, H&M, Esprit, Roberto Cavalli, Balenciaga, Gucci, or Maybelline, without ever losing sight of her own identity. Speaking with American Elle in 2008, Wasson explains "I have too much going on in my brain to just be a face, an image, without a voice behind it." One always gets the sense that Wasson is always present in a metaphysical sense in her print or campaign images, and that is why designers, photographers, and casting directors continue to be enamoured by her. Wasson's unique sensibility on-and-off the runway has earned her a reputation as an arbiter of style amongst designers, stylists, and bloggers. Speaking with Pret-a-Porter, Wasson gives her take on the coolness factor, "My definition of cool is being so diehard true to who you are. People are cool when they have opinions and when they have something to say, and when they're not afraid to go against the grain. That's what's cool."

Vogue Netherlands - July 2013
Photographer - Petrovsky & Ramone
Source - wearesodroee.wordpress.com

Paris Vogue - April 2013
Photographer - Mario Testino
Source - thefashionspot.com

V Magazine - May 2009
Photographer - Mario Testino
Source - nymag.com

Roberto Cavalli - S/S 2004
Photographer - Mario Testino
Source - nymag.com


Having modelled since her mid-teens, Wasson has managed to successfully navigate modelling's minefield by remaining true to herself and by choosing to nurture her mind, body, and spirit. Speaking candidly with Vogue Italia, Wasson offers the following advice to young models, "Find out what you really love and don't stop doing it. You know, I think it's really easy to get swept up into the fashion industry and forget that girl that you were beforehand. You forget all of those things that really made you happy and things that really you were passionate about. You know, I mean I know a lot of girls that maybe were studying in school and their studies got put on the back-burner to be able to pursue a career in fashion. And I think that it's really important to know that it's a job and when you go home, you need to be doing something that fulfils your soul." In an industry where beauty is a disposable commodity, factors such as personality, life experience, and a strong sense of self are determining which models remain in the modelling spotlight beyond more than a few consecutive seasons.  

Erin Wasson & Karl Lagerfeld
Chanel Haute Couture - F/W 2013
Photographer - Yannis Vlamos
Source - style.com

Vogue Netherlands - July 2013
Photographer - Petrovsky & Ramone
Source - models.com

Elle Italia - August 2010
Photographer - David Mushegain
Source - glamcheck.com

Australian Vogue - June 2011
Photographer - Nicole Bentley
Source - nymag.com

i-D Magazine - July 2004
Photographer - Willy Vanderperre
Source - nymag.com

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