Sunday, August 11, 2013

Calling the Shots

Supermodel Joan Smalls scores an only girl editorial in the bumper September issue of American Vogue lensed by master photographer Patrick Demarchelier. The Puerto Rican beauty dons a short feathered bob and full length coats perfect for Fall from the collections of Ralph Lauren, Max Mara, Fendi, and Proenza Schouler. Despite having held the leading position on models.com's Top 50 female models over the past year and appearing in countless editorials for the likes of American Vogue, i-D Magazine,V, Harper's Bazaar, and W, an all important appearance on the cover of the American and French editions of Vogue still eludes Smalls. Twenty-three year old Smalls along with her fellow MTV House of Style co-host Karlie Kloss have been credited for injecting a serious dose of star quality amongst the current generations of budding supers. Smalls' gregarious personality, eloquence and spectacular dna make her the perfect spokesmodel for cosmetics giant Estée Lauder and lingerie company Victoria's Secret runway. With the on-going lack of diversity in fashion being highlighted recently by the New York Times and the industry's predilection for one solitary top black model at the elite level at any given time, casting directors will be under the microscope during the Spring/Summer 2014 show season for their casting choices. IMA hopes that the impending Spring/Summer 2014 collections will herald a shift back to the days of the original supers when the true diversity of beauty was celebrated on fashion's runways.

Joan Smalls
US Vogue - September 2013
Photographer - Patrick Demarchelier
Source - thefashionspot.com

US Vogue - September 2013
Photographer - Patrick Demarchelier
Source - thefashionspot.com

US Vogue - September 2013
Photographer - Patrick Demarchelier
Source - thefashionspot.com

US Vogue - September 2013
Photographer - Patrick Demarchelier
Source - thefashionspot.com

US Vogue - September 2013
Photographer - Patrick Demarchelier
Source - thefashionspot.com

US Vogue - September 2013
Photographer - Patrick Demarchelier
Source - thefashionspot.com

US Vogue - September 2013
Photographer - Patrick Demarchelier
Source - thefashionspot.com

US Vogue - September 2013
Photographer - Patrick Demarchelier
Source - thefashionspot.com

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