Saturday, August 31, 2013

First Impressions

With Spring/Summer 2014 pre-castings in full swing, a gazillion models have descended on Manhattan in the hopes of scoring key runway spots during the New York collections. The casting process can be particularly ruthless with models given less than a few minutes to wow a casting panel with her personality, beauty, runway prowess and her presence. In an industry where a model's looks are her most valuable commodity, presentation and an well defined sense of style is vital to harnessing a casting director's attention within the first few seconds of entering a casting room. Not every model is given the opportunity to showcase her personality whether it be due to being dismissed as irrelevant on first sight or perhaps due to casting jitters or language barriers. This is where a model's sense of style comes into play in conveying her personality, mood and the all important cool factor. Production agency Art + Commerce see the cream of modelling talent in the lead into the show collections and with advertising clients that include Alexander Wang, Calvin Klein, Louis Vuitton, Balenciaga and Prada the stakes are high. Below are a selection of faces that Production at Art + Commerce has firmly in its sights.

Grace Bol
Image courtesy of PRODn at Art + Commerce
Source - artandcommerceproduction.com

Katya Riabinkina
Image courtesy of PRODn at Art + Commerce
Source - artandcommerceproduction.com

Alana Bunte
Image courtesy of PRODn at Art + Commerce
Source - artandcommerceproduction.com

Elisabeth Erm
Image courtesy of PRODn at Art + Commerce
Source - artandcommerceproduction.com

Mackenzie Drazan
Image courtesy of PRODn at Art + Commerce
Source - artandcommerceproduction.com

Grace Mahary
Image courtesy of PRODn at Art + Commerce
Source - artandcommerceproduction.com

Manuela Frey
Image courtesy of PRODn at Art + Commerce
Source - artandcommerceproduction.com

Mijo Mihaljcic
Image courtesy of PRODn at Art + Commerce
Source - artandcommerceproduction.com

Sung Hee Kim
Image courtesy of PRODn at Art + Commerce
Source - artandcommerceproduction.com

Malaika Firth
Image courtesy of PRODn at Art + Commerce
Source - artandcommerceproduction.com

Josephine Le Tutour
Image courtesy of PRODn at Art + Commerce
Source - artandcommerceproduction.com

Lisa Verberght
Image courtesy of PRODn at Art + Commerce
Source - artandcommerceproduction.com

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