Saturday, February 8, 2014

Level Playing Field - The Next Generation

Legendary photographer Patrick Demarchelier corrals modelling's most promising new faces for Love Magazine's Spring/Summer 2014 issue. A staggering array of diverse modelling talent including Elodia Prieto, Malaika Firth, Sasha Luss, Binx Walton, Anna Ewers, Amanda Murphy, Riley Montana, Ola Rudnicka, Irene Hiemstra, Sabrina Ioffreda, Hollie May Saker, and Magdalena Jasek pose for Demarchelier amidst an urban landscape and graffitied backdrop. With the Fall/Winter 2014 New York collections in full flight fashion's runways have yet to reveal any discernible casting trends the focus being instead on a more "level playing field" approach amongst casting directors and designer. Expect to see the usual suspects from France, the Netherlands, Germany, Russia, and China. IMA has its eagle eye firmly trained on New York Management's brand new face Riley Montana who appears in Givenchy's Spring/Summer 2014 campaign and in editorials for Love, W, and i-D, all without having set foot on an international runway. Other key contenders are the adorable Xiao Wen Ju from China, who displays a beautiful womanly maturity this season. The latest Dutch insurgence on the runways that matter most includes Julia Bergshoeff, Ines Neef, Annemijn Dijs, Maartje Verhoef, and Imaan Hammam. Also on high alert are Russian ingenues Nastya Sten, Ola Rudnicka and Tanya Katysheva, and homegrown American talent Lexi Boling, Binx Walton, and Kate Goodling. The Brits are calling in the guise of the alluring Brogan Loftus, Hollie-May Saker, Malaika Firth, and Betty Adewole. And no show line-up would be complete without the presence of the French contingent; Elodia Prieto, Cindy Bruna, and Ophélie Guillermand. Let the Games begin...

Elodia Prieto
Love Magazine - S/S 2014
Photographer - Patrick Demarchelier
Source - wearesodroee.wordpress.com

Malaika Firth
Love Magazine - S/S 2014
Photographer - Patrick Demarchelier
Source - wearesodroee.wordpress.com

Ondria Hardin
Love Magazine - S/S 2014
Photographer - Patrick Demarchelier
Source - wearesodroee.wordpress.com

Sasha Luss
Love Magazine - S/S 2014
Photographer - Patrick Demarchelier
Source - wearesodroee.wordpress.com

Amanda Murphy
Love Magazine - S/S 2014
Photographer - Patrick Demarchelier
Source - wearesodroee.wordpress.com

Binx Walton
Love Magazine - S/S 2014
Photographer - Patrick Demarchelier
Source - wearesodroee.wordpress.com

Irene Hiemstra
Love Magazine - S/S 2014
Photographer - Patrick Demarchelier
Source - wearesodroee.wordpress.com

Riley Montana
Love Magazine - S/S 2014
Photographer - Patrick Demarchelier
Source - wearesodroee.wordpress.com

Anna Ewers
Love Magazine - S/S 2014
Photographer - Patrick Demarchelier
Source - wearesodroee.wordpress.com

Ola Rudnicka
Love Magazine - S/S 2014
Photographer - Patrick Demarchelier
Source - wearesodroee.wordpress.com

Hollie-May Saker
Love Magazine - S/S 2014
Photographer - Patrick Demarchelier
Source - wearesodroee.wordpress.com

Magdalena Jasek
Love Magazine - S/S 2014
Photographer - Patrick Demarchelier
Source - wearesodroee.wordpress.com

Sabrina Ioffreda
Love Magazine - S/S 2014
Photographer - Patrick Demarchelier
Source - wearesodroee.wordpress.com

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