Thursday, March 20, 2014

A Fresh Approach to Spring - Helena Suric

American Vogue's March 2014 issue unveils a smorgasbord of diverse modelling talent wearing the the prettiest vibrant prints just in time for the Spring/Summer 2014 season. While some of us may still battling head colds courtesy of the severe New York Winter or perhaps stocking up on hay-fever remedies in preparation for the transition to Spring, American Vogue launches full steam ahead into the new season with an exuberant cast of models comprised of veterans, established names, and new stars on the horizon. Photographer Craig McDean captures IMA favourites Suvi Koponen and Jourdan Dunn alongside newcomers Sam Rollinson, Xiao Wen Ju, Anna Ewers, and new American Vogue favourite Imaan Hammam for the series of dynamic studio portraits. IMA has noticed a discernible shift in American Vogue's roster of beauties over the past few issues with the return of familiar faces Suvi Koponen, Sasha Pivovarova, and Liya Kebede, and the welcome addition of a raft of modelling's freshest new faces including Imaan Hammam, Anna Ewers, Xiao Wen Ju, Cindy Bruna, Irene Hiemstra, Vanessa Axente, Amanda Murphy, and Grace Mahary. Credit should be attributed to new Booking's Director Helena Suric for imbuing American Vogue's pages with a much needed injection of vitality, the shock of the new, and diversity in its selection of models. Suric, formerly an agent at DNA Model Management, replaced former Booking Editor Valerie Bolster in late 2013 and has been vocal about her passion for models within the magazine's pages. In the fashion bible's February 2014 issue, Suric states emphatically, "Models help bring an editor's vision to life, and as Bookings Director I find it incredibly rewarding to be part of that process."

Sam Rollinson & Suvi Koponen
US Vogue - March 2014
Photographer - Craig McDean
Source - thefashionspot.com

Imaan Hammam
US Vogue - March 2014
Photographer - Craig McDean
Source - thefashionspot.com

Suvi Koponen & Jourdan Dunn
US Vogue - March 2014
Photographer - Craig McDean
Source - thefashionspot.com

Suvi Koponen
US Vogue - March 2014
Photographer - Craig McDean
Source - thefashionspot.com

Sam Rollinson & Xiao Wen Ju
US Vogue - March 2014
Photographer - Craig McDean
Source - thefashionspot.com

Anna Ewers
US Vogue - March 2014
Photographer - Craig McDean
Source - thefashionspot.com

Sam Rollinson
US Vogue - March 2014
Photographer - Craig McDean
Source - thefashionspot.com

Sam Rollinson & Xiao Wen Ju
US Vogue - March 2014
Photographer - Craig McDean
Source - thefashionspot.com

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