Friday, July 4, 2014

Raising the Roof - Balmain Babes F/W 2014

In what can be described as a masterstroke of casting genius and a firm nod to the recent call for greater diversity in fashion, Balmain unveils a multi-ethnic cast of models for its Fall/Winter 2014 campaign. Creative director and designer Olivier Rousteing and casting director Anita Bitton at the Establishment shine the spotlight on "the beauty of different ethnicities" with an eclectic mishmash of established faces and stunning new modelling talent. Photographer Mario Sorrenti creates pure campaign gold with supermodels Jourdan Dunn and Cara Delevingne headlining a cast of up & coming new faces including IMA favourites Binx Walton and Dominican runway queen turned DJ/skater Ysaunny Brito. Walton and Brito light up the campaign imagery with their drop dead gorgeous looks and trademark tomboy swagger while bolstered by the magnetic presence of it girl Delevingne and industry veteran Dunn. Rounding out the cast are recent Vogue Italia cover girl Issa Lish and Ford Model Management's red hot newcomer Kayla Scott. The element of surprise pays dividends with the inclusion of Mexican/Japanese newbie Lish who was a Saint Laurent exclusive at the Spring/Summer 2014 collections and appears to be Steven Meisel's newest modelling crush. Balmain's Fall/Winter 2014 campaign marks Kayla Scott's modelling debut without having so much as set foot on an international runway. Scott's razor sharp cheek bones, powerful androgyny, and penetrating gaze will no doubt figure just as prominently on Spring/Summer 2015 runways in September. Under the skilful art direction and styling of Katie Grand, the magnetic cast of models lounge luxuriantly in Rosteing's tribal-themed designs, raising the roof for Balmain's decadent Fall/Winter 2014 slumber party fest.

Kayla Scott, Jourdan Dunn, Cara Delevingne, Binx Walton, Ysaunny Brito & Issa Lish
Balmain - F/W 2014
Photographer - Mario Sorrenti
Source - beautyisdiverse.com

Ysaunny Brito, Cara Delevingne, Jourdan Dunn, Binx Walton, Kayla Scott & Issa Lish
Balmain - F/W 2014
Photographer - Mario Sorrenti
Source - beautyisdiverse.com

Binx Walton, Ysaunny Brito & Kayla Scott
Balmain - F/W 2014
Photographer - Mario Sorrenti
Source - beautyisdiverse.com

Issa Lish, Cara Delevingne, Binx Walton, Ysaunny Brito & Kayla Scott
Balmain - F/W 2014
Photographer - Mario Sorrenti
Source - beautyisdiverse.com

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